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Good Health Club
Blue Cross of Idaho Foundation for Health Launches Good Health Club Physician Toolkit
July 2010
Childhood obesity is a critical public health issue. The number of overweight children has tripled in the United States over the past 30 years and this rise in obesity is affecting children’s health. Type 2 diabetes, which used to mainly occur among adults, is increasingly being reported among children. Childhood is the most crucial time to help kids develop healthy lifestyle habits they can carry into adulthood. Pediatricians and family practitioners are on the front line in the effort to reduce obesity. The Good Health Club Toolkit was developed for physician offices and provides tools to educate parents and children about childhood obesity and diabetes prevention.
The materials display messages from the Good Health Club, a group of animated characters who focus on “5-2-1-0” message. The Good Health Club encourages children to:
- Eat 5 servings of fruits and vegetables every single day
- Limit screen time to 2 hours or less
- Get at least 1 hour of physical activity
- Limit sweetened drinks to 0