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Investing in America’s Health

July 2009

In a newly released Blue Cross and Blue Shield Association report, Investing in America’s Health, Blue Cross of Idaho Foundation for Health’s Touch to Quit program was featured. Touch to Quit is a pilot tobacco cessation program that encourages hospitalized tobacco users to quit. The report highlights corporate and foundation giving by Blue Cross and Blue Shield companies, which totaled more than $195 million in 2007. The money was invested in a variety of areas, including access to care, disaster relief, healthcare disparities, healthcare recruitment and retention, maternal and child health issues, obesity prevention, wellness and prevention, and social issues and causes.

For more information on Blue Cross and Blue Shield company and foundation collective giving, visit http://www.bcbs.com/about/foundation/.